In 2005, 32% of mothers in England smoked before pregnancy. Of these, 49% quit before birth. Although most of those that quit before birth were still not smoking after birth, 30% started again before their child reached its first year.

The Department of Health tasked NICE “To produce public health guidance on smoking cessation in pregnancy and following childbirth.” Draft guidance was produced. As part of the consultation process Greenstreet Berman were contracted by NICE to carry out fieldwork to test the relevance, utility and implementability of the guidance, and in particular the draft recommendations on measures to promote or support cessation of smoking in pregnancy and after birth.

The fieldwork included workshops and focus groups with key stakeholders.

The findings from the fieldwork were presented to the Public Health Interventions Advisory Committee on 12 March 2010.


You can view the report here.