Quantitative Exploration of the Impact of the Fire Kills Media Campaign, 2009
This report shows the impact that the Fire Kills media campaign had on its audience.
It details the difficulty in conducting such an evaluation and demonstrates how such an activity had not been previously undertaken. The report reveals how the television advertising resulted in increased levels of alarm operability as well as increased levels of smoke alarm acquisition. The study shows that lives have been saved as a result of the media campaign. As part of this work we collated and reviewed research into the impact of mass media health and safety campaigns in the UK and overseas, including: